Tango is 20 years old. And has the energy to match its age..
Bertrange, 7th June 2018 – Tango recently blew out its twentieth candle. This is the opportunity for the brand to look back on these past 20 years, in the course of which it has contributed to the exponential development of telecommunication technology and of Luxembourg. 20 years during which it has seen the population rise to more than 600,000 people, “The Millennium Bug” become an old memory and the Nokia 3210/Snake duo be replaced by iPhones and their apps. 20 years during which it has accompanied its customers through the many technological advances that are at the heart of everyone's life today.
The Tango brand was born in May 1998. There were only two telephone operators in the Grand Duchy at the time, and the start-up had only one idea in mind: to shake up the telecommunications landscape.
What initially was a somewhat crazy bet would become the DNA of the brand: above all, Tango wants to shake up the established order and democratize the new technologies.
Even at the dawn of the year 2000, who could have imagined the place that telephony and the Internet would occupy only 20 years later? Because, even though 1998 also marked the birth of Google, which was founded in September of that year, we were far from the technologies that we have today. No mobile Internet, only home Internet access via a modem with a very strange connection noise, no Cloud, no teleworking, no social networks, Facebook, WhatsApp and others ... the most "connected" thing was sending each other text messages, and you had to wait until 1999 to write in T9.
Some products that are anchored into our daily lives today didn’t even exist. The DVD rental shop on the corner acted as a VOD service. Some people ventured into piracy, and waited 2 days to obtain a very poor-quality film. At that time, the most popular phones in Luxembourg were those from Nokia, Siemens or Ericsson. Samsung was then the new kid on the block, and Apple was mostly marketing computers. No iPods (first marketed in 2001), let alone smartphones. Moreover, nobody predicted the revolution that would arrive in 2007 with the marketing of the first iPhone. Even the most futuristic film at the time, Matrix, gave pride of place to a flip-phone with buttons and a small monochrome LCD screen. Yet it is certainly the smartphone that has made the greatest contribution to the democratization of telecommunications. It is at the center of our lives nowadays, and helps us throughout the day, whether to keep in touch with the people who are dearest to us, to work, to organize our day or even to make purchases.
“During all these years, we have been happy to accompany our customers in the discovery of all these technological innovations. We have guided them, and have developed subscriptions, as well as networks, in order to be able to offer them the very best technology and to allow all of these advances to make a real contribution to everyone’s daily lives and to the development of the country,” says Luis Camara, the Consumer Business Unit Director.
Tango thus became the first operator in Luxembourg, and one of the first in Europe to launch its own 3G mobile network in 2003, fiber in 2011, and its 4G network in 2012, with 4G+ following in 2014. Tango also adapted its product lines according to the needs of its customers. From being a mobile operator, the company now offers a complete range of services around telecommunications, whether for landline telephony, mobile, Internet or even TV.
Although the company no longer looks like a start-up, it has retained its philosophy. It is taking advantage of this anniversary to thank its initial customers, who have remained faithful to the company throughout its evolution. But whether for the faithful customers from its beginnings, or the 271,000 customers that it has today, the core value of the company is still that it will never be satisfied with what it has already acquired, and will continue to challenge the market and the technologies currently in place. This work has been carried out on a daily basis for 20 years, and the company does not intend to stop there.