Digitalization and customer experience at the heart of the new Tango sales outlet at City-Concorde
Digitalization and customer experience at the heart of the new Tango sales outlet at
City-Concorde
Bertrange, 15 November 2018 – Yesterday evening, Tango opened a brand-new sales outlet in the
new extension of the City-Concorde shopping center in Bertrange. This opening marks the creation
of a fully-fledged Experience Center whose concept, based on digitalization throughout the
product discovery and purchasing process, ensures greater proximity to customers and their
needs.
Like the other sales outlets opened since last year, this new address will allow Tango to offer
customers an even more interactive space and a higher quality of service. The sales process is
now completely dematerialized, whether it concerns the discovery of products, the (mostly
digital) display of products in the shop, or the validation, signature and conclusion of a sale.
In keeping with this logic, a stronger link has been established between the preliminary searches
made online and the sales outlets. Customers can save time by finding the offers they selected
on www.tango.lu on the Fast Pass terminal at the entrance. This terminal also enables them to go
to a priority queue to be served quickly by a Tango consultant.
Another key element of this Experience Center is the interactive presentation program. Tango
wanted to provide an extra added value to the large zone set aside for testing devices. Thanks
to an application installed on the different demo smartphones and tablets, customers can obtain
comprehensive information about the smartphones on sale and the corresponding Tango offers. This
allows consumers to identify their needs while trying out the devices on display, making it
easier for them to decide. Tango advisers are thus better equipped to assist customers as they
discover the latest technologies.
"The opening of this new sales outlet will allow us to offer greater proximity to an ever wider
public. It also offers an opportunity to discover our Experience Center, which brings customers
and technologies together in an immersive concept, for an enriching customer experience",
concludes Luis Camara, Consumer Business Unit Director of Tango.
This new opening brings the number of Tango outlets across the country to 10, in addition to the
16 partner outlets.
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