Digitalization and customer experience at the heart of the new Tango sales outlet at City-Concorde

Bertrange, 15 November 2018 – Yesterday evening, Tango opened a brand-new sales outlet in the new extension of the City-Concorde shopping center in Bertrange. This opening marks the creation of a fully-fledged Experience Center whose concept, based on digitalization throughout the product discovery and purchasing process, ensures greater proximity to customers and their needs.

Like the other sales outlets opened since last year, this new address will allow Tango to offer customers an even more interactive space and a higher quality of service. The sales process is now completely dematerialized, whether it concerns the discovery of products, the (mostly digital) display of products in the shop, or the validation, signature and conclusion of a sale.

In keeping with this logic, a stronger link has been established between the preliminary searches made online and the sales outlets. Customers can save time by finding the offers they selected on www.tango.lu on the Fast Pass terminal at the entrance. This terminal also enables them to go to a priority queue to be served quickly by a Tango consultant.

Another key element of this Experience Center is the interactive presentation program. Tango wanted to provide an extra added value to the large zone set aside for testing devices. Thanks to an application installed on the different demo smartphones and tablets, customers can obtain comprehensive information about the smartphones on sale and the corresponding Tango offers. This allows consumers to identify their needs while trying out the devices on display, making it easier for them to decide. Tango advisers are thus better equipped to assist customers as they discover the latest technologies.

"The opening of this new sales outlet will allow us to offer greater proximity to an ever wider public. It also offers an opportunity to discover our Experience Center, which brings customers and technologies together in an immersive concept, for an enriching customer experience", concludes Luis Camara, Consumer Business Unit Director of Tango.

This new opening brings the number of Tango outlets across the country to 10, in addition to the 16 partner outlets.


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